Googlewhack

A googlewhack is a word or phrase which when googled results in the reporting back of just a single link. Recently two googlewhacks got killed: coelcavnth sharpner and rarebitnutters. What killed these two quite delightful googlewhacks is the fact that the Economist mentioned them in an article. Lo and behold, google these phrases today and multiple links are reported back. Mostly of articles talking about them. To my mind this is a good example of the Heisenberg Principle of Uncertainty,a principle that came to us first from the annals of quantum physics.The principle simply stated is that an event can never be observed without changing the event itself. At a personal level, the Heisenberg Principle came to my mind when an old friend opined about this blog as being my effort to impress an ex-girl friend - a continuing labor of love, so to speak, While my objective is simply my own education and edification. And hopefully the entertainment of all my friends. Simple lesson to be derived out of all this is to fine-tune your communication to account for the Heisenberg Principle as an archer accounts for the wind.

PS: If anyone of you discover a new googlewhack please do let me now. I will endeavor to kill it by publicizing it on this blog.