Sunday, June 7, 2020

The Coming Age of Ambiversion?

Every major event has significant consequences. 9/11 shook up the world’s geopolitical matrix.
Covid19 will undoubtedly result in some paradigm-shifting consequences.

Major events do not trigger events ab initio. Instead, they accelerate and strengthen existing if incipient trends. Samuel Huntington’s concept of a clash of civilization was a severe concern among policy wonks way before the towers came down. Events like 9/11 or Covid19 are like the apocryphal straw that breaks the camel’s back.

What will be the aftermath of Covid-19?

The economic after-effects will need Governmental and socio-political action at a scale never seen before. Before Covid19 (BC?) there were already significant changes and shifts in politics across the globe. Nationalism, populism, anti-globalism, and the resultant nascent wave of liberal backlash were clear trends before Covid19.
At the end of the Covid19 tunnel, we might see a paradigm shift in how the world is governed and politics conducted. It could entrench populism, nationalism, and conservatism way deeper. Or it could do the very opposite. Who knows? Anyway, we already have a lot of eggheads speculating and writing about that rather knotty issue.

I, on the other hand, want to point to a possible upheaval at a more fundamental level. That is at the socio-cultural level where all of us live. The way we live. The way we interact with each other. The way we build and nurture our self-image. The way we aspire. The way we work and create.

Many believe we live in the flagging years of the American Century. The American Century is the American Century, not just because of America’s economic and military might. As central, if not more, the American Century found its global traction on the back of American soft power. Generations of the worlds young, post-WWII have consciously or sub-consciously modelled themselves on the central theme of America’s socio-economic construct - The Culture of Personality.


At the end of the nineteenth century, American life shifted from a Culture of Character to a Culture of Personality. While at an earlier age Wordsworth wrote admiringly about Newton as “a mind for ever/ Voyaging through strange seas of Thoughts alone”, in the 20th century TS Eliot in his 1915 poem. “The Love Song of J Alfred Prufrock” lamented the need to “prepare a face to meet the faces that you meet”. A pedestrian Andrew Jackson defeated the deep thinker John Quincey Adams in a race for the US Presidency with a slogan that went “John Quincey Adams who can write/And Andrew Jackson who can fight!”.

The Cult of Personality has resulted in a self-help industry worth billions of dollars starting out from Dale Carnegie to Tony Robbins to the Saddleback Church.

Susan Cain, in her book “Quiet: The Power of Introverts In A World That Can’t Stop Talking” traces this shift to a deeper level of human psychology.

In 1921 Carl Jung in his seminal book “Psychological Types” defined two basic types of people in the world:  Introverts drawn to the world of thought and feeling and Extroverts focused on the external life of people and activities. Extroverts plunge into events while Introverts focus on the meaning of events. Extroverts recharge by socializing—Introverts by being alone (guess who is coping better in these days of social distancing!).

For more than a century now, as Susan Cain details in her deeply researched book, the worlds of politics, business, culture, media, and almost every other walk of life have moved to the rhythms of what Cain calls the “Extrovert Ideal”. To be great is to be bold. To be happy is to be sociable.

Post-WWII this Extrovert Ideal, carried aloft by American hard and soft power, has dictated how generations of young people see themselves and strive to live their life. Over recent decades the emergence of a global economy, the rise of 24x7 media, the Internet, the smartphone, and social media has further entrenched the Extrovert Ideal. Leading to a celebrity culture where the Kardashian clan is famous for being famous while nobody remembers or cares about leading lights for fields other than sports, entertainment, politics, and big business. From any other area of endeavour - science, technology, literature, art, education, social work - you can get your 15 minutes of fame by becoming part of a scandal preferably suitably big and titillating. What about a Nobel Prize? Meh…

Will the enormous impact of Covid19 and the concept of social distancing change the dominance of the Extrovert Ideal?

Even before Covid19 happened, there was rumbling in the socio-cultural landscape. According to studies done by McKinsey Global Institute and others, there is an incipient movement away from the Extrovert Ideal visible among Generation Z - the cohort of people born after 2000 - that is the current generation of teenagers and college freshmen. There is a movement in this generation to put a higher premium on being more thoughtful and being less under peer pressure. According to the McKinsey study, this change is most evident in this generation’s use of the Internet and social media.


Among the earlier generations – the late Gen Xers and the Millennials - social media has become the ultimate tool of extroversion. The typical late Gen Xer and Millennial are more selfie-aware than self-aware. With many of them, the only moments that matters are moments that are “Instagramable”. 

On the other hand, Generation Z’s approach to the Internet and social media reflects the usage of the creators and early users of the Internet. For Gen Zers, the Internet and social media are platforms which allows you to put out thoughts and feeling to the world while being yourself and being by yourself. A platform that enables you to collaborate and innovate working with others while still being the master of your own time and space.

The question is whether the Covid19 will be the shock that shifts the world away from the Extrovert Ideal just as 9/11 and its aftermath turned the world away from the post-WWII Pax America geopolitical structure.

Social distancing is getting people across the world to experience the world in an entirely new way. It is getting them to experience a way of life that puts a premium on being happy in the company of yourself. It is putting a premium on the quality of relationships. It is putting a premium on using the boons of modern technology – the Internet, the smartphone and social media – more as tools of productions, serious endeavour, and self-expression than anything else.

Given that Covid19 and its aftershocks can last for as much as 18 to 24 months (before a vaccine is discovered, tested and distributed widely) it is quite possible that social distancing could be a practised need for a relatively long time.

Given the adaptability of humankind, it will not surprise me that the fundamentals of social distancing become a part of the way of life rather than external impositions. And this shift, I believe, will lead the world away from the overarching Extroversion Ideal to something new.

Will it lead to the emergence of what could be called the “Introvert Ideal”? I don’t think so.
The American Century has brought mankind to a level of unmatched prosperity and progress. Flawed by high-income inequality with pockets of instability and despair but deep and widespread development still. The Culture of Personality - the Extrovert Ideal - that has made market capitalism and democracy the dominant isms of the modern world. A shift to what might be called the Introvert Ideal - a shutting in of the world, a devaluing of material success, a lowering of collaborative efforts, etc. - might endanger this progress. It will certainly not accelerate it.

Instead, I think the incipient trend away from the Extrovert Ideal will morph into an accelerated trend towards what I would like to call the Ambivert Ideal leading to a golden age of the Age of Ambiversion.

Ms Susan Cain, in her book, writes about psychologist Brian Little’s Free Trait Theory.
The Free Trait Theory posits that all individuals have both fixed traits and free traits.
Prof. Little’s research has shown that individuals are the most productive and innovative when they can use their free traits without having to curb their fixed ones.
Due to the pressures of the Extravert Ideal up until now many Introverts to be seen as successful and have widespread acceptance have had to pretend to be Extroverts - in other words, hide their true self. An example is Guy Kawasaki, who is a self-confessed Introvert and a big-time social media celebrity. The Extrovert Ideal has even forced this hugely successful person to put out bios and profiles that unequivocally position himself as an Extrovert. Conversely, most Extroverts under the pressure of the Extrovert Ideal do not give their Introvert traits very little play. As a result, society – the worlds of culture, arts, business, politics, and life in general – misses out on the synergy that could result from a “jugalbandi” of the Extrovert and Introvert traits.

In the Age of Ambiversion, the need to suppress our true selves in our work, social and personal spaces will lessen and in time ebb away. The Age of Ambiversion, if it comes about, could see a flowering of a new, more integrated society with a social, cultural, art, and economic paradigms that will enable humanity to bid a happy goodbye to the American Century and welcome a brave new world.

It might be a cliche, but there is a silver lining to every dark cloud.

Keep safe. Keep healthy.









Friday, April 10, 2020

Top Secret Brief to Mr. Tim Cook (Apple) and Sir Jony Ive (LoveFrom)

 Necessity, they say, is the mother of invention. Except for geniuses like Mr. Jobs, of course.
With the launch of the iPhone and its astute marketing Mr. Jobs changed the way we all live and even look - you know the bent neck staring at something in our hands look.

Mr, Cook you have done a great job of steering Apple after Mr. Jobs met his maker but you will agree with me that Apple has not had an iPhone moment since. 

The Apple Watch had the potential but missed the mark somewhat without any “must-simply-have” functionality that the smartphone has. And while the design in terms of looks of the Air Pods is great but once again not in the iPhone league in terms of being life-changing or creating product category ab initio.

Given the recent years of drought in breakthrough designs by Apple, it is understandable that Sir Ive, probably one of the world’s greatest product designers, has left Apple to start “LoveFrom” a design boutique that will help him perhaps to rejuvenate and refresh the well of his creativity. 

However, it is quite likely that the two of you remain good friends and would collaborate when and if and when the next big idea comes along. Hence this joint brief.

Covid19 will change life in many, many ways. And some of the changes will be driven by whole new categories of products.

The phrases “social distancing” and “testing, testing, testing” would probably be joint “phrases of the year” if the Oxford English Dictionary guys were into phrases. It is quite likely, however, that “masks” will not just be the OED word of not just the year but probably of the decade.

Sir Ive look at how the hundreds of millions of masks out there look? Horrid don’t you agree?

And Mr. Cook can you think of what a waste of potentiality is that for all that the mask covers it just serves one purpose - of being a barrier?

Imagine the mask over the next decade becoming the must-have personal accessory giving the person who wears it both the aura of invincibility while at the same time projecting high sociability. Kapish? I am no designer but imagine two invisible nose plugs combined with a near-transparent mouth covering that magically fits the contours of the face and retracts and deploys with a discreet command to Siri? Imagine!

And the functionalities you could build in? Mama Mia! Not only will the mask act as a barrier but with real-time analysis of breathing patterns and breath analysis that shared with your iPhone giving your Health app fitness and diagnostic capabilities as yet unthought of, I am sure the post-Covid19 FDA will be much more friendly to new kind of “tests” and “diagnostics” than it was before with the ghost of Elizabeth Holmes a distant memory.

This is just a brief to get you hopefully going. My specific ideas on design and functionalities are only illustrative (Do I hear you say illustrative, more likely, of my puny imagination and creative abilities. Ha! Ha!).

One more suggestion before I leave you to your imagination.

“iFace” What do you think? Interesting huh!



PS: I am sure you were already looking at some kind of AR device for the eye which does not look like a spectacle (what else would you expect from that pedantic giant – Google?) but of a form entirely unimagined outside your lab. You could call if iEyes and then, of course, enhance the functionalities of the Air Pod and launch a line of iEars. The trinity of iFace, iEyes, and iEars. Holy cow! Aren’t we on to something? (Can I hear you snigger not just about my puny imagination but rather juvenile branding abilities. Now that would be going too far. Kicking me where it hurts.)

Sunday, December 1, 2019

The Aesthetic of Abundance




I remember the days when I used to look forward impatiently to get the latest Junior Statesman (JS) then India’s only magazine for teens in the post. Or when I used to treasure every book, vinyl record (later tapes and CDs) that populated my library. Reading, re-reading. Listening, re-listening.
These days I drink at the gusher of stuff coming at me. There are 29 unread books on my Kindle along with the 3 that I currently read in some sort of mysterious sequence. There are at least 20 books in my library that I bought but am yet to crack open along with the two at my bedstead that I currently dip into when the incredible lightness of my Kindle cloys. Not to mention the seven audio books on my Audible app that await me. And between my Apple New+, Magzter and Audm subscriptions I have instant access to almost every magazine and newspaper that I would conceivably want to read or listen to.
And music? II have subscriptions to four streaming services with the access to almost the entire universe of music neatly stacked up into playlists curated just for me. 
Then there is streaming television. While just a decade or so ago it was “256 channels and nothing to watch”, now it is subscription to multiple streaming services (six at the last count in my case) gushing out quality new content in every conceivable genre along with a library that seems to archive every show, series and movie that ever was. In  60 inches of Ultra HD and Dolby sound. 
So much to see, hear and read. So little time.
To my generation this is new and bewildering. But what about the generation - the Yers, the Zers and the yet to comers - for whom this gusher is all that they will know. Will it not lead to a cultural landscape in books, music, TV and movies that is a paradigmatically different and new?
Well, it seems to be already happening. The other day I was reading (actually listening to on the Audm app) to a New Yorker article on the musician Beck and a phrase that the writer used in the context of Beck’s eclectic use of musical genres stuck in mind. The phrase was “an aesthetic of abundance”. 
Just a generation ago for a budding artist to get the flavour of the global cornucopia of art - books, music, photography, painting, movies, television - would require some combination of  insatiable hunger for the new and the avant-garde along with privileged access. Can we assume that this lead to an aesthetic different from the “aesthetic of abundance” that Beck works with? An aesthetic of constraint perhaps? Even an aesthetic of hunger? Not hunger in the sense of deprivation of creature comforts (though that is part of the mythology of the Van Gogh like struggling artist) but an intellectual hunger, an unfulfilled passion for exploration of the world of ideas and art that finds expression in creativity?
In the current world when most with even a modicum of talent and curiosity can explore endlessly the universe of ideas and art what will drive creativity? Combine this with a world where most have easy access to creature comforts what hunger will fuel creativity ? Is the aesthetic of abundance an aesthetic that only leads to derivative art? Art that that feeds on itself, echoing some combination of notes syncopated, consciously or subconsciously, from the extant and the past?
 I would think not. 
I think the aesthetic of abundance when combined with real talent sparks creativity that explores beyond the acceptable dimensions of an art form. Being familiar with all the notes when combined with the impetus of talent sparks a hunger to break free. A hunger the explore the new. Go where no woman (or man) has gone before! 
It is with this expectation that I make it a point to read, listen, see and feel  beyond my comfort zone. To go beyond the familiar writers, musicians and themes from when I was young to sample the work of writers, musicians, filmmakers and other artists who are young and whose works stretches my imagination and the boundaries of my aesthetics. Because the age of aesthetic abundance opens up horizons not just for the creative artists but for all of us.

Friday, July 31, 2015

e-cinema

I think I saw the future of cinema yesterday.
A few years from now our neighbourhood cinema will have pods instead of seats and instead of cinema we will have e-cinema (experience cinema). Imagine a future Gravity with you point-of-view shifting from within the frame, sometime's that of Sandra, sometimes facing her, sometimes right behind her. And being buffeted as the debris fly by or hit the spacecraft. Maybe even experience fleetingly weightlessness or even extreme cold. Now imagine a Bollywood potboiler in e-cinema. Would the Prevention of Torture Act apply?
But seriously they will have to reimagine both the technology and grammar of cinema if e-cinema is to happen and flourish. Once when Avatar released I thought it will happen with 3D cinema but it has not happened but because the technology and grammar did not move beyond the rudimentary.
From what I saw at the Universal Studio theme park yesterday I think e-cinema stands a much higher chance. I was visiting Universal after a gap of 17 years and the difference was mind-blowing. The Fast and Furious and the King Kong ride wrapped you in a 270 degree screen with resolutions that withstood you being only 20 feet or so from the screen and 3D that caused no dimming of the screen and kept the proportions across depth flawlessly. And boy did one sweat out the action. The Simpsons and Minions ride accomplished more or less the same effect with a 180 degree screen and a pod.
E-cinema is already a reality at Universal albeit in 10-20 minute clips with a stupendous amount of expense.
Will the cinema industry invest enough to make feature length e-cinema films common and as critically invest the humongous amount of money that would be involved in creating a network of e-cinema theatres. With home theatre technology improving by the minute and prices falling at a rate that will have every mildly affluent home install a good one, neighbourhood parlours and bars outbidding pricey multiplexes and TV series leaping in quality to provide the emotional resonance that once cinema solely provided what choice will the industry have?
If they want to continue getting millions to buy pricey tickets for 90 minutes or so of entertainment I don't think 3D and IMAX will be enough. Perhaps e-cinema is the answer.

Sunday, June 21, 2015

Dad

I am older now than you ever were.
You will always be for me the young strong man who looked the world straight in the eye.
Not because you were combative, simply because you were happily truthful.
You had your share of troubles. As old BB King sang, you paid your dues.
Like many sons I never quote you to other people. Never elucidate the lessons you taught me.
Because you taught me to learn for myself.
Taught me to stare my troubles in the eye and pay my dues.
Dad.


Sunday, June 14, 2015

Becoming

Is there a more beautiful word in the English language?
So full of promise. So laden with virtue.
When we live in the now we embrace the power of becoming.
Because every moment is pregnant with possibility and by living fully in the moment we give birth to the delta that drives the calculus of life forward.
Energy and time, those most fundamental entities of the universe, come together to animate matter Life into an endless series of becomings called Life.
Very often when we age we lock away becoming.
Inhabit a stasis that accepts finality. A cessation.
When perhaps even death is one more becoming in the endless chain.
And now I present a series of becomings that perhaps will bring the beginning of a smile to your now:








Sunday, June 7, 2015

Politics and The Art of Being Left of Self-Interest

Shekhar Gupta, a rare combination of consummate insider and trenchant observer, writing in the latest issue of India Today says that while agriculture is 15% of India’s economic GDP, it is 60% of the political GDP.
How true! Look at the shenanigans of our political class over the past few weeks. Rahul Gandhi has discovered the plight of the farmer after nearly sixty years of his family ruling on the basis of keeping the farmer poor and therefore open to the lure of dole.
Even Derek O’Brien having long forgotten that his 15 minutes of fame came from asking the right questions and appreciating the right answers, has suddenly discovered the leftist in himself while opining on the Land bill.
Even Narendra Modi seems to be somewhat shaken and willing to yield ground.
Is the fear of failure beginning to fray his nerves?
A year ago when he declared that he was not frightened of loosing because he had nothing much to loose – he could always go back to being a humble pracharak – I thought this lack of fear would enable him to topple the debilitating shibboleths of Indian politics. 
Has the weight of being India’s most powerful PM since Nehru started chipping away at the strong foundation of self-abnegation that brought him to power in the first place?
Self-abnegation and Modi? I can hear his numerous critics hoot. According to them Modi is probably the biggest egotist that Indian politics has seen. Bigger than Indira Gandhi, they say, as they warn against consequences more disastrous than the Emergency.
But look at the man dispassionately. He is perhaps a little vain. Likes to dress, sometimes even overdress, well. He sees himself as a man chosen by destiny to accomplish great things for his people. But the feeling I get is that he does not let that perception weigh him down. Tomorrow if destiny decides otherwise he strikes me to be the kind that will ride away whistling into the sunset.  That was last year, now I am not quite so sure. 
Self-interest seems to be threatening to elbow out self-abnegation. 
Watch out Mr. Modi. The only thing you have to fear is fear itself. If you fear losing the next election you will.
Stand up to the politics of self-interest. Do the radical because the calculus of incremental reforms is self-defeating. Do what we voted you in to do.